TOUCH serum+ foundation

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YOUNIQUE TOUCH serum+ foundation allows you to get the coverage you want without compromising on skin benefits for a custom look your skin will love! 

  • A velvety-soft application and a non-cakey wear will leave your skin looking fab. Plus, it’s transfer-, smudge-, and heat- and humidity-resistant for a look that wears up to 12 hours.*
  • Soft focus technology helps blur imperfections and gives skin a smoother appearance, just like a real-life selfie filter.
  • A buildable formula makes this one of the best serum foundations for customizing your coverage. 
  • Designed with good-for-you ingredients that are known to help protect against environmental stressors and blue light while nourishing and hydrating for smoother, younger-looking skin.
  • Skin-setting technology helps to set your foundation for a longer-lasting wear, which means you won’t have to worry about midday touch ups.  

Fill Weight: 30 ml/1 fl oz 

* Results from a third-party expert evaluation. Individual results may vary.


The all-in-one YOUNIQUE TOUCH serum+ foundation was designed to fulfill your complexion dreams. This lightweight, buildable foundation combines skin care with coverage to boost your confidence without concealing what makes you you. 

The Younique serum foundation is available in 25 shades that match the other complexion products in our YOUNIQUE TOUCH line. It offers a semi-matte finish that leaves your skin looking plump and healthy without adding any unwanted shine. Plus, it’s transfer-resistant, smudge-resistant, and heat- and humidity-resistant, giving you a look that wears up to 12 hours.* Plus, the soft focus technology creates a blurring effect that acts like a real-life selfie filter so you’re always picture-perfect.

Serum foundations are popular in the cosmetic world and many customers often wonder, “What is serum foundation?” Well, this innovative formula suspends pigments within a serum base loaded with nourishing, good-for-you ingredients. These skin-pampering components help protect against environmental aggressors and contribute to smoother, plumper, and more youthful-looking skin. 

Simply shake the bottle before application to activate the silky pigment/serum combination, then use the curved, auto-charge dropper, which pulls out the right amount of product each time, to precisely place your foundation. When you’re done, the dropper will automatically release any remaining product back into the bottle so it can activate with the rest of the foundation when you next use it.

This liquid-thin serum foundation is one of the best buildable coverage foundations, offering completely customizable coverage in one powerful drop. Show off some skin with one to two drops or build it up with three to six drops for a fully covered look. No matter how you choose to wear it, this buildable foundation leaves your skin better than it found it—helping you feel more comfortable and confident in your own skin.


  1. SHAKE: Shake vigorously for thirty seconds before use to activate foundation. 

  2. DROP: Place the desired amount of foundation directly onto YOUNIQUE kabuki brush or another brush with flat, dense bristles. Apply all over clean face, starting at the center and moving upward and outward until fully blended.

  3. BUILD: Serum foundations are meant to mirror the appearance of bare skin, but it’s easy to learn how to use buildable foundation to meet your needs. 
    •    Start with a drop or two of foundation for a sheer, more natural look.
    •    For fuller coverage, slowly build up foundation by applying another drop or two at a time until desired look is achieved.  

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